Doing Business
How good storytelling helps you build connection with customers
We as people evolved to love stories. When we’re toddlers, we’re told bedtime stories. As we grow, we read storybooks and watch movies. Video games, now the biggest entertainment industry in the world, are evolving more towards fulfilling narratives than pure gameplay. When we’re asleep, we dream up our own stories; they teach us lessons,… View Article
5 budget-friendly advertising tactics that you shouldn’t miss
How can you compete with the big brands with a limited advertising budget? In this article, we’ll explore some innovative and low-cost ways to advertise your brand that won’t push you into the red. 1. Advertise Away From the Big Sites Advertising on Facebook, Instagram, and LinkedIn are great ways to drive traffic to… View Article
How Small Businesses Can Build a Winning Brand?
In our continuing series on marketing strategies for small business founders, we’ve previously talked about How to Build A Marketing Strategy as a Small Business Founder and How Founders can Grow their Small Business with Innovative Marketing. In our third article, it’s time to turn our attention to branding. What is a brand? A brand… View Article
How to Send Money to China: 10 Ways to Pay Suppliers in Mainland China
Sending money to China isn’t the most straightforward task. To start, exchange rates, transfer fees, and the abundance of payment methods available can make it challenging to figure out the best way to send money to China. Plus, some lesser-known payment methods can be a little confusing — I mean, what exactly are letters of… View Article
9 Best Practices to Increase the Effectiveness of Your B2B Website
These days, we cannot deny that having an online presence is integral for attracting customers. The same thing is true for B2B companies. As such, B2B services providers need to have an effective website. And by “effective,” we mean one that is searchable and makes it easy for potential clients to transact with you. Otherwise,… View Article