8 Effective eCommerce Video SEO Tips to Improve Brand Visibility
It’s no secret that videos are the preferred type of content by audiences and marketers alike. Many brands from different industries have partnered with the best video production companies to create new and innovative videos that helped raise quality and engagement.
Whether you’re a small, medium, or big business, there’s no doubt that video content can help you raise brand awareness, target your audience demographic, and boost your revenue.
In this post, we’ll talk about the eight practical eCommerce video SEO tips to help you improve brand visibility.
1. Perform proper keyword research
Keywords play a crucial role in your marketing strategy. The same thing applies to your video content as well. That’s why proper keyword research is vital before you can start creating your video content.
If you’re new to marketing, using long-tail keywords can work in your favor. Since keywords like these have less competition, it’s easier to build your brand and social media presence from scratch. On the other hand, if you aim for competitive keywords, you might have difficulty competing with your more established competitors in the field.
One of the best ways to start your keyword research is on Youtube. All you need to do is type on the search box the keywords related to your business, then note the recommended keyword suggestions.
You can get alternative keywords and topic ideas for your business by doing so. Similarly, you can also check these keywords on Google Trends to check which keywords your target audience is actively using.
2. Create an interesting video thumbnail
An interesting video thumbnail is essential because it’s the first thing users will see when they appear on the results page. It plays a crucial role in helping users decide whether or not they want to click on your video.
Moreover, you also need to ensure that your thumbnail will show what you’re trying to rank. Let’s say that you want to start a baking business, and you want to rank for “easy-to-make homemade cakes”. If this is the case, you should include an engaging image of a cake that’s easy to make in your thumbnail.
3. Provide a caption or transcription of your video
The more texts you attach to your video, the better it will rank on Google. The answer lies in your text’s database.
By adding captions and transcribing audio along with the intended keywords for your video, you’ll be optimizing it better for search engines. Apart from that, transcriptions are also essential if you’re planning to upload your video on social media.
For example, by scrolling through your feed on Facebook and Instagram, most videos will play with the sound off by default. You can utilize your transcript in closed captions to help improve that experience.
4. Add a timestamp on your video content
Adding timestamps in your video content is another excellent way to optimize your video content. This feature on YouTube allows viewers to jump to the exact part of the discussion they prefer to listen to or watch.
So, let’s say that your video content contains ten timestamps. When someone clicks on this, they will jump to the exact portion of the Youtube video. Think of your timestamp as a guide for your viewers.
5. Optimize your video for mobile viewing
Over the recent years, Google has updated its ranking system on search results, which puts mobile sites above their desktop counterparts. More than ever, having a mobile-friendly site is vital in terms of speed and responsiveness. Smartphones and tablets are here to stay.
Moreover, 98% of all views are mobile devices. So, if your videos aren’t mobile-optimized, then you might lose out on a large number of viewers and prospects. Fortunately, creating video content for mobile isn’t as tricky as before.
Just ensure that both your site and video-hosting platform are highly responsive to mobile viewing. For instance, uploading your videos on Youtube or Vimeo automatically converts and optimizes your videos for mobile viewing.
6. Create a video sitemap
A video sitemap will show you all the essential information that you need about your video’s content. It also provides you with the data search engines need to gain a clearer picture of its context.
It’s a great way to showcase your video’s title, description, subject, and duration. It may also provide you with more specific information like an indication of country restrictions, platform restrictions, expiration dates, and more.
Furthermore, it serves as an extension of your site’s general sitemap. While this is often overlooked with video SEO, it’s one of the most critical steps that you need to take to boost your rankings.
7. Don’t forget your video’s filename
While you don’t give this much thought, your video’s filename is crucial as it can help you boost your search engine rankings.
Never make the mistake of using titles that are too generic. We suggest that you stick with the keywords like what you do for your keywords, descriptions, and titles.
8. Allow embedding of your video
If you want other users to embed your video on their site, or blog, you should allow embedding.
Remember that this is already a win for your content and can even boost your page rankings in SERPs. Make it easy for your audience to embed your video to earn more inbound links and increase your SEO efforts.
In the same way, you should also embed your video on your site, as this can boost your SEO by engaging visitors and encouraging them to stay on the page or your site longer. Embedding a video on your site will tell Google that your target audience appreciates your page.
Improve your video SEO now
When it comes to using video marketing as a way to boost your eCommerce sales, patience is key. You cannot rank high on search engines only for a short period of time as SEO is a long-term strategy.
So, you have to remain consistent in your efforts by creating video content consistently and using these SEO video marketing tips we’ve mentioned to optimize your eCommerce website. Good luck!