Juliette Anderson February 9, 2022 9:15 am

7 Actionable SEO Strategies for e-Commerce Website

So your site is finally live, and you’re ready for the sales to roll in. Congrats! But to gain customers, boost conversions, and generate revenue on your end, your SEO needs to be optimised. 

So, what does site optimisation mean for your site? Well, it’s all about tapping into various tools and strategies to boost your site performance, generate more positive customer experiences, improve traffic and reduce your bounce rates to help you ultimately sell more products. 

In this post, we’ve outlined seven actionable SEO strategies that you can take to optimise your e-commerce site: 

1. Do B2B competitors research

It is crucial to research your competitors because it lets you know which companies rank high up for your top keywords. This also allows you to identify their strengths and weaknesses to adopt this in your own B2B strategy. Furthermore, it gives you insight into the type of optimised content your competitors use to get their kind of rankings. 

Let’s say that you have a competitor ranking all for your top keywords. You can focus your attention instead on LSI keywords or long-tail keywords to improve rankings on where your competitors are lacking. 

You can also tap into more specific keywords to reach people who exactly know what they want. Not only does this enhance your ranking for specific keywords, but it also boosts your conversion rates since you’re targeting individuals who are already willing to make a purchase. 

So, do a quick search, and identify the sites that rank first. Also, note the sites that frequently show up and their rank position. To keep track of things, you can place them on a spreadsheet as you develop a baseline for your own SEO campaign. 

2. Create a purposeful keyword strategy

The next thing is to think about the words and phrases your target demographic often uses to find your site and look at your products. 

You can also utilise Google’s Keyword Planning Tool to look for other keyword suggestions. You can place some of the words you brainstormed along with your URL, and it will show you hundreds of suggestions. It will also show you the average monthly search volume for every phrase. 

You can then trim down the list to look for the best keywords for your best organic landing pages- your homepage, category, subcategory, and top navigational pages. 

You also need to consider the term’s relevance to every landing page, along with the searcher’s intention. Map out at least two or three keywords for these top landing pages. Working with reputable IT Services can help you significantly in creating a solid keyword strategy. 

3. Optimise your product pages so that search engines can understand them

It would be best to easily optimise product pages to be read by Google, Bing, and Yahoo. If search engines couldn’t understand these pages, there’s no point in building links, crafting engaging content, and so much more. 

The good news is that on-site SEO doesn’t need to be hard. 

See that your product name is in a <h1> tag, and all meta tags are working well. You can also consider setting up schema markdowns to display extra details on search engines. 

4. Create valuable content that empowers your readers

The heart of every great SEO strategy is good content. You need to ensure that the content you create is what your audience is searching for. One of the best ways to boost your rankings is to be found organically and consistently. 

That’s why you must create content that resonates explicitly with your target audience and answers the question they’re asking on search engines. Although the language that your ideal customers use varies from one industry to another, your content should sound natural so that search engines will consider ranking it higher. 

Another thing that you need to do is to use analytics tools such as Google Search Console along with Google Analytics. This will allow you to gain insight into the language prospects use to engage and look for your site. 

5. Implement an internal link strategy

Another excellent SEO tactic that you can employ is implementing an internal link strategy. In a nutshell, internal links are hyperlinks that point to your site’s different pages, whether they’re blog posts, related products and services, and so on. 

One of the most common locations for internal links in your site include: 

  • Primary and secondary navigation menus
  • Footer navigation box
  • Web page sitemap

Here are also several internal link strategy best practices: 

  • Create the first hyperlink on any blog post as an internal link.
  • Create a concise hyperlink anchor text. Ensure that it relates to the link page. 
  • If you’re linking on an image, ensure that your link text has ALT and Title properties.

6. Optimise for mobile

Optimizing your site for mobile has been increasingly vital if you own an e-commerce site. As more and more people are using their mobile phones and Google stating that they’ll be switching to the mobile-first index, you should be prioritizing mobile experience over desktop experience. 

This also means that when Google makes their rankings, they’ll pay more attention to your mobile site over your desktop site. Don’t know whether your site is mobile-friendly or not? One of the best ways to start is to use Google’s Mobile-Friendly Tester tool.

7. Incorporate social signals

Incorporating social signals on product pages allows you to improve site visibility and drive traffic, and help you create a winning brand. 

Add these social sharing buttons on all of your content and product pages. Facebook, Instagram, Pinterest, Google +, and Twitter are the main sharing buttons you should add. Depending on your industry, you may use others as well. 


The Takeaway

To set up your business for success, you need to look for the right mix of e-commerce strategies. These strategies we’ve outlined in this post are great ways to drive more traffic to your e-commerce site. 

With some hard work on your part, you can get high-quality traffic and attract more visitors to your site. Also, before you finalise, make sure that you’re trying out different strategies, watch the results, and look for the ones that best work for your business. Good luck!

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