Neat Team May 20, 2021 2:24 am

The disruptive entrepreneur: Jasmine Liu

We have created a new series at Neat, interviewing entrepreneurs from around the world to share knowledge and advice on why they decided to start their own business, what challenges they came up against and any advice they would give to a new entrepreneur!

Our entrepreneur this month is also our Chief Compliance Officer, Jasmine Liu. Jasmine also has her own business called Hyggewellbeing and has a unique perspective on working full time and also having her own business. Let’s hear from her directly on how she manages.

Tell us a little bit about you and your background:

I’ve worked for corporate companies in several industries such as banking, payment services, and now fintech. There is a lot of pressure taking on leadership roles when you are the only female sitting in the boardroom. So, every year, I take myself on a trip to reflect on what I want to do next. My trip to Bhutan in 2019 reminded me of the importance of well-being and that inspired me to start my own company once I returned to Hong Kong. I also just recently completed my certificate for Yoga Instructor.

What is your business and how did you come up with your idea?

My company is called Hyggewellbeing. “Hygge” is a Danish word which basically means living a chill and comfortable lifestyle. It resonates with what I believe in. I want to inspire people to live and eat in a simple and healthy way.

I want to share the knowledge of what I’ve learned from the past when it comes to eating healthy, being mindful, and exercising more frequently. Particularly in Hong Kong, some people experience a lot of stress and pressure from work because our working hours aren’t limited. I want to help people understand and know how to balance their work life.

So you have a unique perspective on having your own business because you also work full-time. How do you manage both?

It’s not easy! While people are relaxing, I’m working and focusing on my project – even if it’s the weekend. When you’re starting a business, there are things you need to sacrifice because you need to put in a lot of time on strategy planning. For example, I need to source for suppliers and plan with digital marketers. You need to accept the fact that you will be giving up a lot of your free time. 

What is the most exciting thing about starting your own business?

The most exciting part for me, is that I’m able to start a project about something I am really passionate about. You may have a lot of ideas flowing through your head, but you need to push yourself and take that first step. 

What are the biggest challenges you find starting your own business?

First of all, you need to stay focused. You’re always drifting amongst other ideas. How can you stick with the critical ones? Sometimes you need to talk to other people. Finding a mentor is important. If you know someone in the industry for long, you can ask for their opinion. How can I start? What’s the next step? You need to find some guidance.

Would you recommend starting your own business whilst working full time?

Well, it really depends because everyone’s situation is different. For instance, my girls are grown up and although I do work a full-time job, I had to assess whether I am able to commit to a new project. Your level of commitment will be a factor of where you are successful or not.

I think people don’t realise that it is okay to postpone something to another time – a better time. Trying to fit as much on your plate, especially more than you can handle, will only increase your stress levels. For me, after factoring everything that is going on in my life, I believe that it is the right time to take on another challenge. 

What advice would you give to a new entrepreneur?

Not only doing something that you enjoy is important, but setting achievable goals will help you be successful. Understanding how to self-motivate yourself during the days where things aren’t going as planned will keep you grounded and not give up so easily.

They always say the busiest people always find time to do something else. Which I think is probably true…

It’s true, it’s true. It gives you a sense of achievement. Once you achieve something, you move to the next level. I think life is very interesting to me. 


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